Matto Pizza
370 Morningside Rd, Edinburgh EH10 5HS, United Kingdom · United Kingdom
★ 4.7 on Google · 616 reviews · View on Google Maps
Manipulation score
SuspiciousCompleted Jul 25, 2026 · 146 reviews flagged
How this score works
The score estimates how strongly this place's review record matches known manipulation patterns, from 0 (no signs) to 100. Verdicts: Clean below 40, Suspicious from 40, Likely Manipulated from 70. It rises with the share of reviews flagged and how suspicious each one is.
- Burst
- — an abnormal spike of five-star reviews in a single day compared to the place's usual pace.
- Low activity account
- — the reviewer has almost no other reviews, photos, or Local Guide history; throwaway accounts look like this.
- Duplicate text
- — the wording is nearly identical to another review of the same place.
Verdicts are statistical estimates based on public review patterns, not accusations.
Review anatomy
Reviews examined
616
Flagged
146
24% of examined
Flagged avg rating
4.9★
place average 4.7★
Reviews per month
| Month | Reviews | Flagged |
|---|---|---|
| Dec ’21 | 7 | 0 |
| Jan ’22 | 6 | 2 |
| Feb ’22 | 5 | 0 |
| Mar ’22 | 7 | 1 |
| Apr ’22 | 8 | 0 |
| May ’22 | 10 | 2 |
| Jun ’22 | 11 | 3 |
| Jul ’22 | 10 | 1 |
| Aug ’22 | 7 | 1 |
| Sep ’22 | 87 | 49 |
| Oct ’22 | 61 | 24 |
| Nov ’22 | 8 | 2 |
| Dec ’22 | 12 | 1 |
| Jan ’23 | 16 | 1 |
| Feb ’23 | 8 | 0 |
| Mar ’23 | 11 | 3 |
| Apr ’23 | 11 | 0 |
| May ’23 | 16 | 3 |
| Jun ’23 | 9 | 0 |
| Jul ’23 | 12 | 0 |
| Aug ’23 | 18 | 4 |
| Sep ’23 | 7 | 0 |
| Oct ’23 | 13 | 6 |
| Nov ’23 | 3 | 1 |
| Dec ’23 | 14 | 5 |
| Jan ’24 | 6 | 0 |
| Feb ’24 | 4 | 0 |
| Mar ’24 | 13 | 2 |
| Apr ’24 | 11 | 0 |
| May ’24 | 12 | 1 |
| Jun ’24 | 14 | 3 |
| Jul ’24 | 7 | 1 |
| Aug ’24 | 11 | 0 |
| Sep ’24 | 11 | 3 |
| Oct ’24 | 5 | 1 |
| Nov ’24 | 9 | 3 |
| Dec ’24 | 9 | 2 |
| Jan ’25 | 3 | 1 |
| Feb ’25 | 6 | 3 |
| Mar ’25 | 8 | 3 |
| Apr ’25 | 4 | 0 |
| May ’25 | 10 | 1 |
| Jun ’25 | 9 | 0 |
| Jul ’25 | 7 | 1 |
| Aug ’25 | 12 | 1 |
| Sep ’25 | 8 | 3 |
| Oct ’25 | 5 | 0 |
| Nov ’25 | 8 | 0 |
| Dec ’25 | 4 | 1 |
| Jan ’26 | 7 | 1 |
| Feb ’26 | 2 | 0 |
| Mar ’26 | 2 | 0 |
| Apr ’26 | 5 | 1 |
| May ’26 | 11 | 0 |
| Jun ’26 | 7 | 2 |
| Jul ’26 | 9 | 3 |
Rating distribution
Evidence
-
burst
10 occurrences — worst: 8 five-star reviews on 2022-09-17 vs avg 0.9/day
weight 1
Show all 10
- 4 five-star reviews on 2022-09-08 vs avg 0.3/day
- 8 five-star reviews on 2022-09-17 vs avg 0.9/day
- 8 five-star reviews on 2022-09-19 vs avg 1.1/day
- 3 five-star reviews on 2023-03-26 vs avg 0.3/day
- 3 five-star reviews on 2023-05-12 vs avg 0.4/day
- 3 five-star reviews on 2023-08-28 vs avg 0.5/day
- 3 five-star reviews on 2023-10-13 vs avg 0.2/day
- 3 five-star reviews on 2023-12-13 vs avg 0.2/day
- 3 five-star reviews on 2024-06-29 vs avg 0.4/day
- 3 five-star reviews on 2025-03-30 vs avg 0.2/day
- low activity account 100 reviews flagged weight 0.8
- duplicate text 26 reviews flagged weight 0.9
Flagged reviews
Exhibit — 4 reviews, near-identical wording
best pizza in town easily
- Rebecca Maton ★★★★★ 2022-01-29 suspicion 90
- Klaudia Warachowska ★★★★★ 2022-06-09 suspicion 90
- Pawel M ★★★★★ 2022-09-24 suspicion 92
- Wee Moff ★★★★★ 2025-07-12 suspicion 66
Exhibit — 4 reviews, near-identical wording
very fast serving and amazing pizza
- Jacques Barry ★★★★★ 2022-08-03 suspicion 82
- Amy Punton ★★★★★ 2022-09-19 suspicion 100
- Shona Spray ★★★★★ 2022-10-04 suspicion 82
- harvey patrick ★★★★★ 2025-01-04 suspicion 79
Exhibit — 3 reviews, near-identical wording
Best pizza in Edinburgh by a mile.
- Sam Fowler ★★★★★ 2022-09-29 suspicion 54
- Finlay Parker ★★★★★ 2024-03-03 suspicion 79
- European Media ★★★★★ 2025-12-29 suspicion 79
Exhibit — 3 reviews, near-identical wording
Really good pizza and good service.
- Gus White ★★★★★ 2022-09-17 suspicion 100
- Anneli Thorén ★★★★ 2023-08-06 suspicion 69
- Arne Morten Lirhus ★★★★★ 2024-06-29 suspicion 95
Exhibit — 2 reviews, near-identical wording
Excellent place for Neapolitan Pizza!
- fritzmg ★★★★★ 2023-12-26 suspicion 56
- Ewa Bednarz ★★★★★ 2025-02-13 suspicion 56
Exhibit — 2 reviews, near-identical wording
Excellent service and great food.
- James Clark ★★★★★ 2024-09-24 suspicion 65
- martin letham ★★★★★ 2025-02-02 suspicion 65
Exhibit — 2 reviews, near-identical wording
Great pizza and customer service.
- Emma Blyth ★★★★★ 2022-10-02 suspicion 55
- Vicky Gergovska ★★★★★ 2023-10-13 suspicion 95
Exhibit — 2 reviews, near-identical wording
Great food, atmosphere and service!
- Teddy Joseph ★★★★★ 2022-09-10 suspicion 79
- Alan Faulds ★★★★★ 2022-10-21 suspicion 63
Exhibit — 2 reviews, near-identical wording
Great service, delicious food and lovely staff :))
- Julian Francis ★★★★★ 2022-09-23 suspicion 79
- annie moore ★★★★★ 2022-10-20 suspicion 64
Exhibit — 2 reviews, near-identical wording
Delicious pizzas and great service
- Leigh Jenkins ★★★★★ 2022-10-06 suspicion 98
- Megan Forrest ★★★★★ 2022-10-13 suspicion 83
Showing the 10 most suspicious of 120 remaining flagged reviews.
Lady Fraser
2 reviews
★★★★★
2023-03-26
seb seb
2 reviews
★★★★★
2022-09-19
Great service from everyone definitely recommend. And by far the best pizza in town
Samuel Diamond
2 reviews
★★★★★
2022-09-17
Shona Miller
2 reviews
★★★★★
2022-09-17
Connor McDairmant
1 review
★★★★★
2022-09-08
Horus Lupercal
1 review
★★★★★
2022-09-08
Some of the best pizza I have had in a while. The new menu is a definite WIN (Persobally reccomend special pizza 1)
Halszka
12 reviews
★★★★★
2025-03-30
delicious, freshly-baked pizza. lively atmosphere with polite staff. heard good things prior to dining today - matto’s definitely lives up to its name 😉
3MT03
13 reviews
★★★★★
2025-03-30
Peter Henderson
3 reviews
★★★★★
2025-03-30
Markus Istad Lirhus
21 reviews · Local Guide
★★★★★
2024-06-29
Report generated Jul 25, 2026. Reviews change — you can request a fresh investigation.
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