Breads Bakery
Bakery · 18 E 16th St, New York, NY 10003, United States · United States
★ 4.6 on Google · 2,512 reviews · View on Google Maps
Manipulation score
CleanCompleted Jul 19, 2026 · 59 reviews flagged
How this score works
The score estimates how strongly this place's review record matches known manipulation patterns, from 0 (no signs) to 100. Verdicts: Clean below 40, Suspicious from 40, Likely Manipulated from 70; Review Drive when the flags are mostly staff asking customers for named reviews. It rises with the share of reviews flagged and how suspicious each one is.
- Burst
- — an abnormal spike of five-star reviews in a single day compared to the place's usual pace.
- Low activity account
- — the reviewer has almost no other reviews, photos, or Local Guide history; throwaway accounts look like this.
- Duplicate text
- — the wording is nearly identical to another review of the same place.
Verdicts are statistical estimates based on public review patterns, not accusations. Full methodology, signal definitions and known limits →
Case conclusion
What the numbers say
1,000 reviews examined
- Google rating
- 4.6★
- Not-flagged average
- 4.6★
- Flagged
- 6%
- Coverage
- 40%
All reviews shown by Google
941 examined reviews
59 of 1,000
1,000 of 2,512 Google reviews
“Not flagged” means no configured Revdict signal matched; it does not prove a review is genuine. Data fetched Jul 19, 2026.
Review brief
What reviews not flagged by Revdict say
Reviewers frequently praise this bakery for its exceptionally fresh breads, flaky pastries, and standout items like the chocolate babka and almond croissants. However, recurring complaints highlight high prices and occasional service inconsistencies.
+ Repeated strengths
Chocolate Babka
Reviewers frequently highlight the chocolate babka as rich, flaky, and a must-try signature item.
3 supporting reviews
5★ · 2021-04-03
What a wonderful place!!! Our Family loves everything here... Best chocolate Babka, amazing Ruggalch, Fresh delicious sandwiches, delicious sourdough bread and so much more... And also we all love the Borekah but usually when we get there t...
5★ · 2021-06-16
Chocolate babka is mad goood! They often sold out early. Must try!
5★ · 2026-05-31
One of the best Babkas in the city. These people know what they are doing
Croissants & Pastries
Reviewers report that the croissants, particularly the almond croissant, are exceptionally flaky, buttery, and fresh.
3 supporting reviews
5★ · 2021-03-17
This place is incredible. After spending some time in Paris, I had been searching for a croissant that could match those I had all the time there, without much luck. BUT Breads Bakery delivered, with spectacularly crisp and flaky croissants...
5★ · 2021-05-24
Their almond croissant is one of my favourites ever - perfectly baked with a fresh, delicious filling. Yum. Their rugelach is out of the world too. From my past visits to the city this is my favourite bakery to continue returning to.
5★ · 2025-10-22
Signs announcing that this bakery has been awarded best baguette and best croissant are all over the walls of this bakery with good reason. Upon entering, you’re confronted with a really mesmerizing display of breads and pastries, and the b...
Fresh Breads
Reviewers consistently praise the quality and freshness of the daily breads, baguettes, and challah.
2 supporting reviews
5★ · 2025-09-20
The best Challah!!
5★ · 2025-09-09
Went to the Union Square location- lives up to its reputation as a go-to spot for artisan breads and delectable sandwiches. We started with their sourdough bread to go, which is a standout. The slow-fermented organic sourdough had a perfec...
− Repeated complaints
High Prices
Many reviewers report that the items are expensive, with steep pricing even for New York standards.
2 supporting reviews
5★ · 2021-04-05
Babka babka babka! But also delicious focaccia and a sourdough sandwich with roasted eggplant and tomatoes. My only gripe would be the upcharge on drinks... $3 for an unbranded bottle of water. C'mon
4★ · 2021-04-30
A place with an Israeli feel to it - it had an Israeli salad, hummus and other pastries common to Israeli bakeries. Got to say that the prices are overwhelming and the place feels really pompous. However, eventually the coffee and the ice c...
Service & Staff Attitude
Some reviewers report inattentive, abrupt, or unfriendly customer service during busy hours.
2 supporting reviews
2★ · 2021-08-29
Very bad service. The chocolate almond croissant is good though. Not fan of the pain au chocolate here.
2★ · 2025-07-04
I just went on in to purchase a sandwich and by mistake I asked for a different sandwich and the lady was clearly upset and when she entered the item in the computer she abruptly just walked off before I even finished paying. Didn’t offer a...
Product Consistency
Several reviewers report encountering dry baked goods or inconsistent batches on certain visits.
3 supporting reviews
3★ · 2021-11-25
The lemon cake was unfortunately very dry
5★ · 2025-09-20
The best Challah!!
4★ · 2026-06-23
Certain items are very good while some are just not. It depends on the day too,depending who bakes it their goods are very inconsistent
Good for
- Chocolate babka and artisan pastries
- Freshly baked baguettes and daily bread
- Quick grab-and-go breakfast items
Avoid if
- You are shopping on a tight budget
- You expect relaxed, sit-down table service
- You want guaranteed small portions instead of whole loaves
Review anatomy
Reviews per quarter
| Quarter | Reviews | Flagged |
|---|---|---|
| Q1 ’21 | 9 | 1 |
| Q2 ’21 | 69 | 3 |
| Q3 ’21 | 37 | 0 |
| Q4 ’21 | 62 | 2 |
| Q1 ’22 | 38 | 2 |
| Q2 ’22 | 32 | 0 |
| Q3 ’22 | 52 | 3 |
| Q4 ’22 | 49 | 1 |
| Q1 ’23 | 62 | 1 |
| Q2 ’23 | 73 | 2 |
| Q3 ’23 | 49 | 3 |
| Q4 ’23 | 51 | 2 |
| Q1 ’24 | 31 | 3 |
| Q2 ’24 | 33 | 1 |
| Q3 ’24 | 33 | 2 |
| Q4 ’24 | 38 | 0 |
| Q1 ’25 | 32 | 1 |
| Q2 ’25 | 36 | 3 |
| Q3 ’25 | 33 | 0 |
| Q4 ’25 | 43 | 5 |
| Q1 ’26 | 85 | 20 |
| Q2 ’26 | 45 | 3 |
| Q3 ’26 | 8 | 1 |
Rating distribution
Evidence
- burst 10 five-star reviews on 2026-01-09 vs avg 0.5/day; 6 five-star reviews on 2026-01-10 vs avg 0.8/day weight 1
- low activity account 40 reviews flagged weight 0.8
- generic account 4 reviews flagged weight 1
Flagged reviews
Showing the 10 most suspicious of 59 flagged reviews.
Morgan Raum
1 review
★★★★★
2026-01-09
My favorite Jewish bakery in NYC! The owners and staff are the greatest humans and the food is delicious. The chocolate babka and almond croissant are particularly excellent!
Todd Fellerman
462 reviews · Local Guide
★★★★★
2022-01-13
Truly delicious and excellent bakery. Highly recommend. Loved everything I've ever bought here. Their chocolate babka is to die for!
Jeanne “beanso6” Waxman
568 reviews · Local Guide
★★★★★
2023-04-28
Bestest croissants ever! Too many food choices! Amazing place to get a small or big bite , great coffee and desserts!
D S
327 reviews · Local Guide
★★★★★
2023-05-23
Among the best baguettes in the city for an affordable price. Well formed gluten structure and crispy crust that gently snaps as you bite in.
Olivier Cojot
25 reviews · Local Guide
★★★★★
2026-01-15
I just ordered there for the first time. The food is amazing, the value is great (I am from Miami this is much less expensive than Pura Vida) and the people (staff and other clients) were so nice. I am ordering again tomorrow.
Rochelle Jacobs Silpe
12 reviews
★★★★★
2026-01-09
I have been going to Bread‘s bakery ever since the first one opened. This is by far the best bakery I’ve ever been to in New York City or anywhere. The quality of the food cannot be matched. Everything is made with so much love. If you haven’t been there go, try anything, you will thank me.
Nina Fainman-Adelman
8 reviews
★★★★★
2026-01-09
Dasha Korol
21 reviews · Local Guide
★★★★★
2026-01-09
Kiki
150 reviews · Local Guide
★★★★★
2026-01-09
The best bread and pastries, especially their Jewish foods. Love this place!
Shterna V
5 reviews · Local Guide
★★★★★
2026-01-09
Report generated Jul 19, 2026. Reviews change — you can request a fresh investigation.
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