Shake Shack Herald Square
Hamburger restaurant · 1333 Broadway, New York, NY 10018, United States · United States
★ 4.4 on Google · 11,586 reviews · View on Google Maps
Manipulation score
CleanCompleted Jul 15, 2026 · 64 reviews flagged
How this score works
The score estimates how strongly this place's review record matches known manipulation patterns, from 0 (no signs) to 100. Verdicts: Clean below 40, Suspicious from 40, Likely Manipulated from 70; Review Drive when the flags are mostly staff asking customers for named reviews. It rises with the share of reviews flagged and how suspicious each one is.
- Burst
- — an abnormal spike of five-star reviews in a single day compared to the place's usual pace.
- Low activity account
- — the reviewer has almost no other reviews, photos, or Local Guide history; throwaway accounts look like this.
- Duplicate text
- — the wording is nearly identical to another review of the same place.
Verdicts are statistical estimates based on public review patterns, not accusations. Full methodology, signal definitions and known limits →
Case conclusion
What the numbers say
1,000 reviews examined
- Google rating
- 4.4★
- Not-flagged average
- 4.4★
- Flagged
- 6%
- Coverage
- 9%
All reviews shown by Google
936 examined reviews
64 of 1,000
1,000 of 11,586 Google reviews
“Not flagged” means no configured Revdict signal matched; it does not prove a review is genuine. Data fetched Jul 15, 2026.
Review brief
What reviews not flagged by Revdict say
Reviewers report that this location serves delicious burgers, fries, and shakes in a lively atmosphere. However, visitors frequently note that the restaurant is often very crowded, making it difficult to find seating.
+ Repeated strengths
Tasty burgers and food
Reviewers frequently praise the burgers, smash burgers, and overall food quality as delicious and flavorful.
2 supporting reviews
4★ · 2024-11-27
Great burger.
5★ · 2024-12-09
Top-notch burgers and fries! Not even remotely comparable to our German fast-food chains. Eating here 3 times in 7 days in New York says it all! 👌🏻
Great fries and sides
Reviewers often highlight the fries, cheese fries, and milkshakes as highlights of the meal.
3 supporting reviews
5★ · 2024-12-09
shroom burger and cheese fries the best combo 😋 i got my order very quick, even though it was so busy
5★ · 2024-12-15
A really good Smash burger at a decent price. The fries were great too.
5★ · 2025-08-19
Amazing shakes!
Helpful staff and quick service
Many reviewers mention friendly staff members and efficient service despite the busy crowds.
2 supporting reviews
5★ · 2024-12-15
Open late, good food and vibe, tables available and clean! Jasmine was amazing on the register! Friendly, quick and informative.
5★ · 2024-12-16
Very friendly staff, quick and easy to order, and great atmosphere overall. Shoutout to Kobe, he was great!
− Repeated complaints
Crowded and lack of seating
Reviewers frequently report that the restaurant is extremely crowded with long waits to find an open table.
3 supporting reviews
4★ · 2024-11-27
Not enough seating
2★ · 2024-11-30
Way too crowded and little NO WHERE to sit or even stand. Some of the staff were very friendly but others were very rude.
5★ · 2024-12-28
Very busy at all times, with a constant flow of people in and out. Finding a table can take some time, especially if looking for group of 4+ people. Ordering on the kiosk/tablet is fast if you how to use it & know what to order, just make s...
Inconsistent food quality and temperature
Some reviewers complain about receiving cold food, overcooked or burnt items, or greasy burgers.
1 supporting review
3★ · 2025-08-24
Their food did not suit me! Will not eat them again!
High prices and small portions
Reviewers note that the burgers are relatively small and expensive for a fast-food establishment.
2 supporting reviews
3★ · 2024-12-29
The burgers are relatively small and expensive compared to similar burger joints in the area. The quality is good as are the milkshakes.
5★ · 2025-07-24
Got the food to takeout . 5 ⭐️ as always
Good for
- A quick, tasty burger meal in Midtown Manhattan
- Trying popular milkshakes and cheese fries
- Convenient self-service kiosk ordering with table delivery
Avoid if
- You are looking for a quiet, uncrowded dining environment
- You want guaranteed seating for a large group
- You are on a tight budget for fast food
Review anatomy
Reviews per month
| Month | Reviews | Flagged |
|---|---|---|
| Nov ’24 | 7 | 0 |
| Dec ’24 | 66 | 6 |
| Jan ’25 | 59 | 7 |
| Feb ’25 | 46 | 0 |
| Mar ’25 | 61 | 3 |
| Apr ’25 | 66 | 2 |
| May ’25 | 87 | 10 |
| Jun ’25 | 65 | 8 |
| Jul ’25 | 61 | 6 |
| Aug ’25 | 69 | 5 |
| Sep ’25 | 40 | 1 |
| Oct ’25 | 55 | 2 |
| Nov ’25 | 36 | 1 |
| Dec ’25 | 39 | 1 |
| Jan ’26 | 31 | 1 |
| Feb ’26 | 30 | 0 |
| Mar ’26 | 28 | 2 |
| Apr ’26 | 43 | 2 |
| May ’26 | 50 | 4 |
| Jun ’26 | 40 | 2 |
| Jul ’26 | 21 | 1 |
Rating distribution
Evidence
- low activity account 58 reviews flagged weight 0.8
- duplicate text 2 reviews flagged weight 0.9
- generic account 5 reviews flagged weight 1
Flagged reviews
Exhibit — 2 reviews, near-identical wording
Masterclass from Shake shack, best burgers in NYC 🗽🍔 no cap ❌🧢
- Vincent Neveu ★★★★★ 2024-12-27 suspicion 100
- Patrick Patricia ★★★★★ 2024-12-27 suspicion 90
Showing the 10 most suspicious of 62 remaining flagged reviews.
Todd Fellerman
462 reviews · Local Guide
★★★★★
2025-05-14
Solid Shake Shack location. Food is as good as the original location. And they have a relatively easy and efficient pick up counter to order ahead. And it's a solid space but can get busy around lunch time.
Joshua McCarthy
200 reviews · Local Guide
★★★★☆
2025-06-26
Jennifer Mara
714 reviews · Local Guide
★★★★★
2025-11-23
In and out if the east coast.
Lucius Verinius
279 reviews · Local Guide
★★★★★
2025-12-09
They have Burgers inside this place, but not shakes,despite the store name you see on their logo
Nicholas Singh
31 reviews · Local Guide
★★★★★
2026-06-07
Shake Shack is always a good time. This location was pretty consistent. The milkshakes are also so good.
Reynis Morales
1 review
★★★★★
2024-12-01
The staff was very lovely and friendly and mad sure we had a wonderful experience!
Kemani Scott
2 reviews
★★★★★
2024-12-02
Everything came out quickly and I was checked on to make sure everything was okay
Natacha Grant
1 review
★★★★★
2025-01-05
Robert Peter
1 review
★★★★★
2025-01-12
Great service
Rin L. S.
1 review
★★★★★
2025-01-16
The people behind the register are very, very nice and accommodating. I made a mistake putting in the promo code and they came around to assist me.
Report generated Jul 15, 2026. Reviews change — you can request a fresh investigation.
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