Gents of Fulham
358 North End Rd, London SW6 1LY, United Kingdom · United Kingdom
★ 4.9 on Google · 864 reviews · View on Google Maps
Manipulation score
SuspiciousCompleted Sep 27, 2026 · 364 reviews flagged
How this score works
The score estimates how strongly this place's review record matches known manipulation patterns, from 0 (no signs) to 100. Verdicts: Clean below 40, Suspicious from 40, Likely Manipulated from 70; Review Drive when the flags are mostly staff asking customers for named reviews. It rises with the share of reviews flagged and how suspicious each one is.
- Burst
- — an abnormal spike of five-star reviews in a single day compared to the place's usual pace.
- Low activity account
- — the reviewer has almost no other reviews, photos, or Local Guide history; throwaway accounts look like this.
- Duplicate text
- — the wording is nearly identical to another review of the same place.
Verdicts are statistical estimates based on public review patterns, not accusations. Full methodology, signal definitions and known limits →
Case conclusion
What the numbers say
864 reviews examined
- Google rating
- 4.9★
- Not-flagged average
- 4.8★
- Flagged
- 42%
- Coverage
- 100%
All reviews shown by Google
500 examined reviews
364 of 864
864 of 864 Google reviews
“Not flagged” means no configured Revdict signal matched; it does not prove a review is genuine. Data fetched Sep 27, 2026.
Review brief
What reviews not flagged by Revdict say
Reviewers report that this barbershop delivers high-quality, precise haircuts and skin fades in a clean, welcoming environment. Many mention that staff members are attentive, friendly, and provide good value for money alongside extras like complimentary drinks.
+ Repeated strengths
Quality Haircuts and Fades
Reviewers frequently highlight the precision and skill involved in getting fades, shape-ups, and overall haircuts.
2 supporting reviews
5★ · 2019-10-03
The best haircut I've had in years. My hair is curly so not many barbers can cut my hair properly. Really appreciate the time spent and the precision . Highly recommended
5★ · 2026-03-06
I’ve been getting my haircut at Gents of Fulham for several years now and have always had a great experience. The team are welcoming, professional, and create a really friendly atmosphere every time you walk in. The quality of the cuts is...
Friendly and Welcoming Atmosphere
Customers regularly praise the polite staff, great conversation, and welcoming shop environment.
3 supporting reviews
5★ · 2019-12-24
The guy own the place is always polite and ready for a good chat!! Excellent
5★ · 2022-04-09
Lovely place great staff good conversation highly recommend!
5★ · 2026-03-31
Had my hair cut by Bilal, great haircut really satisfied with the outcome.
Value for Money
Many reviewers point out that the prices are reasonable and competitive compared to other options in the area.
3 supporting reviews
5★ · 2019-10-30
Excellent haircut for my son. Great attention to the detail! Best locally I ever been!!!
5★ · 2021-04-25
I was extremely happy with my haircut! Very good customer service, good atmosphere, and the price is low compared to others in the same area. I definitely recommend this place for a simple but good haircut!
5★ · 2026-01-29
Amazing haircut from Michael. First time there and after trying a few in the area i would say for that price you are getting top quality service! highly recommended. Also probably best price in Fulham!
− Repeated complaints
Appointment and Booking Issues
Some reviewers report that scheduled appointments were not honored on time or were overlooked during busy periods.
3 supporting reviews
1★ · 2022-06-25
Having used this barbers twice a month for the past 6 months I am sorry to say I shall not be returning. Having made an appointment for 10:30, ahead of my wedding engagement photos, I arrived only to be told that they were not taking any ap...
1★ · 2023-02-19
I had booked an appointment and when I arrived at the barber shop the guy start saying that I should have waited one hour... Why do you allow for reservations? Plus he was rather arrogant
2★ · 2024-07-21
Although I've booked an appointment via the website I was sent back home as it was too busy. The guys were cool but if they can't honour an online booking better don't take any online bookings. We are all busy and plan appropriately. I've j...
Inconsistent Results with Different Staff
A few customers mention receiving poor cuts or feeling rushed when served by certain or rotating barbers.
2 supporting reviews
1★ · 2022-06-01
Very disappointed. Have come here a few times and had decent trims by the guy who owns the place. This time was another guy who clearly didn’t care. Cut corners every way he could. Hadn’t cut whole areas of my hair (eg. Fringe before he sai...
1★ · 2025-11-11
Do not go - they don’t listen to what you want and will just give you the haircut they are comfortable with. Overcharges as well - got a normal haircut and it was 25£ even though they say that’s only what a skin fade is. Terrible barber.
Cash Only Policies and Payment Confusion
Reviewers note frustration with cash-only requirements or unexpected pricing during visits.
3 supporting reviews
3★ · 2022-04-27
Quite dissapointed after reading so many positive reviews... the barber I had was very unattentive, leaving me waiting several times, and the haircut was pretty poor for the price. I've had better haircuts for half the price nearby. Rather...
1★ · 2022-07-15
Appalling sitting area, only space for 3 people max, meaning if you are going at any reasonable hour theres a good chance you will be standing while you wait. On top of that, after waiting 45 minutes for a haircut that will last half the am...
1★ · 2025-11-11
Do not go - they don’t listen to what you want and will just give you the haircut they are comfortable with. Overcharges as well - got a normal haircut and it was 25£ even though they say that’s only what a skin fade is. Terrible barber.
Good for
- Getting a clean skin fade or precision haircut
- A welcoming atmosphere with complimentary drinks
- Affordable grooming relative to the local area
Avoid if
- You are on a strict schedule and cannot risk appointment wait times
- You prefer strictly cashless transactions
- You are uncomfortable with inconsistent results from varying staff
Review anatomy
Reviews per quarter
| Quarter | Reviews | Flagged |
|---|---|---|
| Q3 ’19 | 2 | 0 |
| Q4 ’19 | 24 | 3 |
| Q1 ’20 | 27 | 10 |
| Q2 ’20 | 1 | 0 |
| Q3 ’20 | 47 | 7 |
| Q4 ’20 | 24 | 14 |
| Q1 ’21 | 0 | 0 |
| Q2 ’21 | 12 | 1 |
| Q3 ’21 | 17 | 2 |
| Q4 ’21 | 18 | 5 |
| Q1 ’22 | 14 | 4 |
| Q2 ’22 | 13 | 0 |
| Q3 ’22 | 178 | 75 |
| Q4 ’22 | 145 | 93 |
| Q1 ’23 | 32 | 6 |
| Q2 ’23 | 20 | 6 |
| Q3 ’23 | 15 | 2 |
| Q4 ’23 | 49 | 27 |
| Q1 ’24 | 13 | 4 |
| Q2 ’24 | 17 | 11 |
| Q3 ’24 | 29 | 7 |
| Q4 ’24 | 23 | 8 |
| Q1 ’25 | 64 | 55 |
| Q2 ’25 | 4 | 1 |
| Q3 ’25 | 7 | 0 |
| Q4 ’25 | 39 | 16 |
| Q1 ’26 | 10 | 3 |
| Q2 ’26 | 11 | 3 |
| Q3 ’26 | 9 | 1 |
Rating distribution
Evidence
-
burst
17 occurrences — worst: 17 five-star reviews on 2025-03-12 vs avg 0.4/day
weight 1
Show all 17
- 7 five-star reviews on 2020-10-29 vs avg 0.4/day
- 8 five-star reviews on 2022-07-23 vs avg 0.8/day
- 7 five-star reviews on 2022-07-24 vs avg 1.1/day
- 11 five-star reviews on 2022-07-27 vs avg 1.5/day
- 7 five-star reviews on 2022-10-06 vs avg 0.6/day
- 8 five-star reviews on 2022-10-08 vs avg 0.8/day
- 10 five-star reviews on 2022-10-11 vs avg 1.6/day
- 11 five-star reviews on 2022-10-13 vs avg 1.9/day
- 14 five-star reviews on 2022-10-14 vs avg 2.3/day
- 8 five-star reviews on 2023-12-11 vs avg 0.2/day
- 7 five-star reviews on 2023-12-12 vs avg 0.5/day
- 7 five-star reviews on 2024-05-23 vs avg 0.1/day
- 6 five-star reviews on 2024-07-03 vs avg 0.0/day
- 7 five-star reviews on 2025-03-10 vs avg 0.1/day
- 17 five-star reviews on 2025-03-12 vs avg 0.4/day
- 11 five-star reviews on 2025-03-13 vs avg 0.9/day
- 14 five-star reviews on 2025-03-14 vs avg 1.3/day
- review drive 6 five-star reviews on 2022-10-09 vs avg 1.1/day, 3 of them name a staff member; 10 five-star reviews on 2022-10-10 vs avg 1.3/day, 7 of them name a staff member weight 0.5
- low activity account 248 reviews flagged weight 0.8
Flagged reviews
Showing the 10 most suspicious of 364 flagged reviews.
Ebiye Zuokumor
2 reviews
★★★★★
2020-10-29
Terry Harley
1 review · Local Guide
★★★★★
2020-10-29
Stiliana Kota
1 review
★★★★★
2020-10-29
gary manning
1 review
★★★★★
2020-10-29
Robin Davis
1 review
★★★★★
2022-07-23
Great haircuts, great friendly staff at an affordable rate too!
Julen garcia
1 review
★★★★★
2022-07-23
Excellent work very professional
Kiran Scott de Martinville
2 reviews
★★★★★
2022-07-23
excellent service
Oliver Gregory
2 reviews
★★★★★
2022-07-23
Been coming here since it opened. Professional and friendly staff. Andy is excellent. Will be back for sure.
Gaia Well
2 reviews
★★★★★
2022-07-24
Walid Elkassem
1 review
★★★★★
2022-07-24
I really like it this place… best customer service
Report generated Sep 27, 2026. Reviews change — you can request a fresh investigation.
More investigations in United Kingdom
Chez Bernard
32Edinburgh · United Kingdom
Clean
Patisserie Sainte Anne
11London · United Kingdom
Clean
404 Bakery
28London · United Kingdom
Clean
Dental Art Implant Clinic - East Finchley
32London · United Kingdom
Clean
Dentaprime UK
52London · United Kingdom
Suspicious
The Cobweb Inn
7Boscastle · United Kingdom
Clean