Matto Pizza
370 Morningside Rd, Edinburgh EH10 5HS, United Kingdom · United Kingdom
★ 4.7 on Google · 616 reviews · View on Google Maps
Manipulation score
CleanCompleted Jul 25, 2026 · 97 reviews flagged
How this score works
The score estimates how strongly this place's review record matches known manipulation patterns, from 0 (no signs) to 100. Verdicts: Clean below 40, Suspicious from 40, Likely Manipulated from 70; Review Drive when the flags are mostly staff asking customers for named reviews. It rises with the share of reviews flagged and how suspicious each one is.
- Burst
- — an abnormal spike of five-star reviews in a single day compared to the place's usual pace.
- Low activity account
- — the reviewer has almost no other reviews, photos, or Local Guide history; throwaway accounts look like this.
- Duplicate text
- — the wording is nearly identical to another review of the same place.
Verdicts are statistical estimates based on public review patterns, not accusations. Full methodology, signal definitions and known limits →
Case conclusion
What the numbers say
616 reviews examined
- Google rating
- 4.7★
- Not-flagged average
- 4.7★
- Flagged
- 16%
- Coverage
- 100%
All reviews shown by Google
519 examined reviews
97 of 616
616 of 616 Google reviews
“Not flagged” means no configured Revdict signal matched; it does not prove a review is genuine. Data fetched Jul 25, 2026.
Review brief
What reviews not flagged by Revdict say
Reviewers report that this busy pizzeria serves exceptional Neapolitan-style wood-fired pizzas with creative toppings, light chewy dough, and friendly service. However, some guests note issues with cramped seating, occasional burnt bases, and slow service driven by high takeout demand.
+ Repeated strengths
Exceptional Pizza Quality and Dough
Reviewers frequently praise the light, chewy Neapolitan dough and high-quality, inventive pizza toppings.
2 supporting reviews
5★ · 2021-12-21
The dough is soft, chewy and light. Perfect! The pumpkin puree base is definitely worth a try.
5★ · 2022-02-10
Wild selection of pizzas on offer with interesting bases and toppings. But it's the dough that stands out. Hands down the best pizza base I've ever had. Don't even need toppings just give me this bread. Also the tiramisu is a dream.
Friendly Staff
Many reviewers highlight the welcoming, smiley, and attentive front-of-house team.
1 supporting review
5★ · 2021-12-23
Got a carry out pizza tonight., was excellent, and very reasonably priced and staff very friendly. Will definitely using this place again
Value for Money
Guests consistently mention that the food and drinks are reasonably priced for the quality received.
3 supporting reviews
5★ · 2022-01-11
Me and my boyfriend were looking for a nice place for our date and found a lovely atmosphere and welcoming staff! The food was amazing and surprisingly good value for money, would definitely visit again :)
5★ · 2022-02-14
Pizza was great. Priced very reasonably. Will definitely be back.
5★ · 2025-09-25
Amazing pizza
− Repeated complaints
Slow Service and Takeout Priority
Reviewers note that service can be slow or inattentive during peak times, with staff sometimes appearing overwhelmed by delivery orders.
2 supporting reviews
3★ · 2022-06-18
Pizzas are very good. Service for sitting in needs improved though. Staff largely disinterested and not very friendly. We weren’t told about special pizzas on offer - both of which we would have ordered had staff told us about them! Basic s...
3★ · 2026-07-16
Matto Pizza Morningside has amazing pizzas, genuinely some of the best I’ve had. But the service wasn’t great. We waited over 40 minutes for our food and the staff seemed totally overwhelmed with Deliveroo orders. The lady who seated us was...
Cramped Seating and Lack of Reservations
Guests report that the restaurant lacks a reservation system, has very tight seating, and can involve long waits at the door.
1 supporting review
4★ · 2022-06-14
Loved this place - pizza was lovely and authentic and it came quickly. Very good prices as well. The only thing is they don’t take reservations and we had to wait a long time to be seated
Inconsistent Cooking (Burnt Crusts)
Several reviewers mention that pizzas can occasionally arrive with burnt bases or crusts.
2 supporting reviews
3★ · 2021-12-23
I tried the pizza number 7: TOMATO BASE, MOZZARELLA, HAM HOCK, MUSHROOMS,OLIVES, OREGANO (with two extras: sausage and aubergines). The dough was chewy and burnt. The ingredients were not first quality as I had the impression to eat in a r...
3★ · 2022-03-01
Really good pizza with fresh ingredients. The online order option works incredibly well. Sadly, 2 out of 3 times I ordered pizza for take-away, the bottom was pretty burned. If they manage to fix that, I'll certainly come back and award 5 s...
Good for
- Neapolitan pizza lovers
- Casual lunches and dinners
- Diners seeking vegetarian and vegan options
Avoid if
- You prefer booking tables in advance
- You dislike tight, cramped seating
- You want a quiet, unhurried dining environment during peak hours
Review anatomy
Reviews per month
| Month | Reviews | Flagged |
|---|---|---|
| Dec ’21 | 7 | 0 |
| Jan ’22 | 6 | 1 |
| Feb ’22 | 5 | 0 |
| Mar ’22 | 7 | 1 |
| Apr ’22 | 8 | 0 |
| May ’22 | 10 | 2 |
| Jun ’22 | 11 | 2 |
| Jul ’22 | 10 | 1 |
| Aug ’22 | 7 | 1 |
| Sep ’22 | 87 | 42 |
| Oct ’22 | 61 | 16 |
| Nov ’22 | 8 | 2 |
| Dec ’22 | 12 | 1 |
| Jan ’23 | 16 | 1 |
| Feb ’23 | 8 | 0 |
| Mar ’23 | 11 | 1 |
| Apr ’23 | 11 | 0 |
| May ’23 | 16 | 0 |
| Jun ’23 | 9 | 0 |
| Jul ’23 | 12 | 0 |
| Aug ’23 | 18 | 0 |
| Sep ’23 | 7 | 0 |
| Oct ’23 | 13 | 3 |
| Nov ’23 | 3 | 1 |
| Dec ’23 | 14 | 1 |
| Jan ’24 | 6 | 0 |
| Feb ’24 | 4 | 0 |
| Mar ’24 | 13 | 2 |
| Apr ’24 | 11 | 0 |
| May ’24 | 12 | 0 |
| Jun ’24 | 14 | 0 |
| Jul ’24 | 7 | 1 |
| Aug ’24 | 11 | 0 |
| Sep ’24 | 11 | 1 |
| Oct ’24 | 5 | 1 |
| Nov ’24 | 9 | 3 |
| Dec ’24 | 9 | 1 |
| Jan ’25 | 3 | 1 |
| Feb ’25 | 6 | 1 |
| Mar ’25 | 8 | 0 |
| Apr ’25 | 4 | 0 |
| May ’25 | 10 | 1 |
| Jun ’25 | 9 | 0 |
| Jul ’25 | 7 | 0 |
| Aug ’25 | 12 | 1 |
| Sep ’25 | 8 | 3 |
| Oct ’25 | 5 | 0 |
| Nov ’25 | 8 | 0 |
| Dec ’25 | 4 | 1 |
| Jan ’26 | 7 | 1 |
| Feb ’26 | 2 | 0 |
| Mar ’26 | 2 | 0 |
| Apr ’26 | 5 | 1 |
| May ’26 | 11 | 0 |
| Jun ’26 | 7 | 1 |
| Jul ’26 | 9 | 1 |
Rating distribution
Evidence
- burst 8 five-star reviews on 2022-09-17 vs avg 0.9/day; 8 five-star reviews on 2022-09-19 vs avg 1.1/day weight 1
- low activity account 86 reviews flagged weight 0.8
Flagged reviews
Showing the 10 most suspicious of 97 flagged reviews.
Gus White
2 reviews
★★★★★
2022-09-17
Lovely pizza good service
Shona Miller
2 reviews
★★★★★
2022-09-17
Samuel Diamond
2 reviews
★★★★★
2022-09-17
Amy Punton
1 review
★★★★★
2022-09-19
Amazing food and service!
seb seb
2 reviews
★★★★★
2022-09-19
Great service from everyone definitely recommend. And by far the best pizza in town
Shraddha Senpatrick
20 reviews · Local Guide
★★★★★
2022-09-17
Brilliant pizza!!!
Liv Lee-Allen
12 reviews
★★★★★
2022-09-17
super friendly staff, fast service and lovely food:)
Millh1
3 reviews
★★★★★
2022-09-17
Armando Farago
26 reviews · Local Guide
★★★★★
2022-09-17
Arisu Brando
14 reviews · Local Guide
★★★★★
2022-09-17
Amazing pizza, incredible staff and overallgreat experience. Will be back! (PS I'm Italian)
Report generated Jul 25, 2026. Reviews change — you can request a fresh investigation.
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